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About us

Our Story: A Timeless Legacy

Over the past four generations our family has created a legacy derived from a passion for excellence in the jewelry industry.

In 1932, on the bustling streets of Jerusalem, Sharif Fine Jewelers was established and quickly evolved into one of the most recognized and trusted family jewelers in the region. The American dream was achieved in 1980 when brothers Mahmoud and Hazem opened the first Sharif Fine Jewelers location in the heart of Sacramento.

Since then, the business has continued to thrive. Our family currently operates five elegant stores in the Northern California region and has, in many ways, defined luxury for central Californians. Through the embrace of local culture and continuous philanthropic activities, Sharif Fine Jewelers has weaved itself into the fabric of the local community and the hearts of its customers.

At our award-winning locations, you will always find a Sharif family member and highly qualified staff to insure your satisfaction at every step of your experience. We take pride in our commitment to quality and exceptional customer service.

In addition to a wonderful shopping experience, our locations offer Sharif’s famous coffee, fresh mint tea, and decadent sweets to customers, embodying the welcoming Sharif experience.

Through personal service, attention to merchandise quality, and integrity, it is our mission to cultivate lifelong relationships with our customers and community and be the most trusted independent jeweler in the Northern California region.

Giving Back: In Our Community

We at Sharif Fine Jewelers pride ourselves in our commitment to our community. For almost five decades, we have continued to push the envelope on philanthropic efforts. Although it’s not widely known, Sharif Fine Jewelers is one of the biggest donors to charities in the Sacramento region.

Just a Few Causes Supported by Sharif Fine Jewelers:

  • Rotts of Friends Animal Rescue
  • St. John's Program for Real Change
  • Sacramento County Sherrif's Department
  • California Council of the Blind
  • Roseville Fire Fighter's Crab Feed


To Sharif Jewelers