About Sharif Jewelers: Sacramento
With more than four generations of family in the jewelry business,
Mahmud Sharif knows the industry like no one else in the local area.
As a child, Sharif worked with his father in the trade and started the store
he now owns as a side-business to support his education. But, the love
of the business was in his blood. By the time he completed an
engineering degree, he knew that precious stones, not precision
mathematics, were his chosen career. That was more than 20 years ago.
Today, Mahmud Sharif and his brother Hazem have two retail stores
frequented by connoisseurs from as far away as San Francisco. Adding to
their reputation for quality, Sharif Jewelers carry the largest selection of
gems available in the area, including loose diamonds of up to 15 carats.
Custom work is one of their specialties. Sharif also has a fully staffed
service department to make sure their customers' jewelry retains its
beauty. Many customers routinely take off their jewelry to have it inspected
as they walk in the store.
The shops also offer Turkish coffee, mint tea and sweets that embody the
friendly atmosphere of the Sharif experience. Customers feel so comfortable
that many have relied on Sharif Jewelers for two and three generations. In
addition to their custom work, Sharif also carries fine designer lines, such
as Tacori, Mont Blanc, Simon G., Verragio, Parade Design, Demarco and Raymond Weil - just to name